Head On

Wellness through design

• Overview

  Head On leverages scientifically-backed methods to address anxiety and stress, delivering essential mental health support directly to users' fingertips.

• Approach

  Instead of relying on somber anatomical illustrations, we chose a palette of light colours, soft typography, and gentle animations — symbolising life and personal growth.

• Solution

  Head On's visual identity seamlessly adapts to diverse purposes — from the app and website to social campaigns and marketing collateral.

• Results

  200,000 installs within the first year and named Google's App of the Month in 2023 — driven by engaging campaigns, landing pages, and social ads.